Gifts Today magazine

Tatty Teddy heads to the Moonpig

Carte Blanche Group working with Moonpig to celebrate 21st anniversary.

The Carte Blanche Group worked on a St Valentine's Day initiative with Moonpig recently to mark the company's 21st anniversary and the launch of an exclusive Tatty Teddy bear with the online greeting card and gift shop.

Leading parenting bloggers took part in a Twitter party using the hashtag #MetoYou21st to promote key lines, including soft toys, gift and personalised cards, with some pieces exclusively available at Moonpig.

"This year celebrates 21 years of Me to You and we are excited to be working with Moonpig as part of our anniversary year celebrations. To kick the year off with such an amazing social media party has been fantastic," said Ruth Leonard of The Carte Blanche Group. "The combination of working with a wonderful team of bloggers and brand ambassadors and such a proactive retailer as Moonpig has proved to be a winning combination around such a special occasion."

Sally Eggington, a spokesman for Moonpig, added: "Moonpig is all about the feel good factor and our fans love to share their experiences with us, especially on social media. Tatty Teddy is an important part of our plush range and a Twitter party was something we’ve executed successfully before. Bringing these two elements together for St Valentine’s Day saw some great results – there was a significant sales spike of the featured Tatty Teddy immediately following the party which demonstrates a really active and passionate fan base. We’re always looking for ways to better integrate our suppliers in our social media offering so watch this space."

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