Gifts Today magazine

Tendence 2015: the new-products platform for the busy winter season and spring

Tendence from 29 August to 1 September shows all that the coming winter and spring seasons have to offer for the home and giving. Products that are particularly suitable for giving as gifts can be found in the Giving sector.

“In terms of size, Tendence is a unique order venue in the late summer. It is and is set to remain Europe’s foremost new-product platform for the second half of the year. More than half of all exhibitors who present new products for the coming season meet the visitors at no other fair at this time of year”, says Yvonne Engelmann, Director of Giving at Tendence.

Gilde Handwerk Macrander also uses the consumer-goods fair to launch new collections of gifts and decoration articles: “For us, Tendence is no longer just the old autumn fair where products for the coming Christmas are ordered. It has now developed into a pre-order or preview show for the following year”, says Hamid Yazdtschi, CEO, Gilde Handwerk Macrander.

It is also a component part of the portfolio of events for another exhibitor, Räder Wohnzubehör, Bastei Lübbe AG: “Tendence is one of the year’s key fairs for Räder and represents an important sales peak for each autumn / winter season”, says CEO Kathrin Völker.

Attractive, original or trendy – international exhibitors in the Giving section present everything that is likely to be given as a present in the future. However, the four Giving halls are not only of interest to gift-boutique buyers because the products to be seen are also ideal as supplementary product lines for many other retail outlets, such as fashion boutiques, museum shops, the book trade, concept stores or furniture stores.

Buyers will find shrill, fast-selling articles, amusing gadgets and sweet little gift articles predestined to become favourites at Young & Trendy in Hall 11.1. There, exhibitors such as DFP, Donkey Products, Gift Company, Räder Wohnzubehör and Rex International show new products that can be used to create a trendy supplementary product line quickly and easily.

Modern and classic gift articles, stationery, candles and gourmet products from all over the world comprise the Gifts Unlimited segment in Halls 9.1 and 9.2. There, companies such as Boltze, Gilde, Grätz Verlag, G. Wurm, Hoff Interieur, Tudi Billo and Yankee Candle present their latest collections. Culinary products, such as tea and coffee specialities, fine oils and chocolate are shown by exhibitors such as Gourmet Berner, Jameson & Tailor and Tee Maass in the Gourmet Shop of Hall 9.2.

Fashion accessories such as scarves, shawls, bags, etc., by companies such as A. Ahmaddy, Merlin Lederwaren, The Moshi, Top Team, Volker Lang and Yam Yam Fashion are also to be found in Hall 9.2, at Personal Accessories.
New design, costume and genuine jewellery collections are shown by companies such as CC Pearls, Heide Heinzendorff, Hultquist, Katharina Cremer and Sence Copenhagen at Carat in Hall 9.3 while the latest trends in watch fashions are to be seen at a special area, Times Square. There, renowned watch manufacturers such as Aristo Vollmer, Elysee Uhren with the Nowley brand, Ingo Schaubel with Oozoo Timepieces, Rolf Cremer and Shaghafi with the Raptor brand offer an overview of what’s sure to be in next season.

Young international jewellery designers present their first jewellery creations in the Talents promotional area of Carat in Hall 9.3. Additionally, the Talents – Modern Crafts area of Hall 9.0, which is curated by the Museum of Applied Art in Frankfurt and the German Arts & Crafts Association (Bundesverband Kunsthandwerk), puts the spotlight on hand-crafted products by designers and artists.

The Next promotional areas are also a component part of Tendence. There, young companies, which are already active successfully in their domestic markets, have the chance to present their product ideas to an audience of trade visitors from all over the world. In addition to the Next areas at the Personal Accessories, Carat and Modern Crafts segments, there will also be an area for Gourmet exhibitors for the first time this year.

For the fourth time running, visual-merchandising trainer and successful book author Karin Wahl will offer exciting ideas, valuable tricks and tops for assortment and shop design. Entitled Show Window Dressing Live, the workshops are aimed specifically at retailers and have proved to be genuine magnets over the last three years. In Hall 9.2, visitors can discover how to turn a shop window into a positive experience for shoppers and an impressive calling card for the shop.

At Tendence for the second time: experts of the Retail Academy will offer valuable tips on the subjects of strategic product presentations and implementing retail trends in everyday life at 10am on Monday 31 August. To be found in Hall 9.2, the Retail Academy also offers two-hour workshops taking an in-dTendence from 29 August to 1 September shows all that the coming winter and spring seasons have to offer for the home and giving. Products that are particularly suitable for giving as gifts can be found in the Giving sector. “In terms of size, Tendence is a unique order venue in the late summer. It is and is set to remain Europe’s foremost new-product platform for the second half of the year. More than half of all exhibitors who present new products for the coming season meet the visitors at no other fair at this time of year”, says Yvonne Engelmann, Director of Giving at Tendence.

Gilde Handwerk Macrander also uses the consumer-goods fair to launch new collections of gifts and decoration articles: “For us, Tendence is no longer just the old autumn fair where products for the coming Christmas are ordered. It has now developed into a pre-order or preview show for the following year”, says Hamid Yazdtschi, CEO, Gilde Handwerk Macrander.

It is also a component part of the portfolio of events for another exhibitor, Räder Wohnzubehör, Bastei Lübbe AG: “Tendence is one of the year’s key fairs for Räder and represents an important sales peak for each autumn / winter season”, says CEO Kathrin Völker.

Attractive, original or trendy – international exhibitors in the Giving section present everything that is likely to be given as a present in the future. However, the four Giving halls are not only of interest to gift-boutique buyers because the products to be seen are also ideal as supplementary product lines for many other retail outlets, such as fashion boutiques, museum shops, the book trade, concept stores or furniture stores.

Buyers will find shrill, fast-selling articles, amusing gadgets and sweet little gift articles predestined to become favourites at Young & Trendy in Hall 11.1. There, exhibitors such as DFP, Donkey Products, Gift Company, Räder Wohnzubehör and Rex International show new products that can be used to create a trendy supplementary product line quickly and easily.

Modern and classic gift articles, stationery, candles and gourmet products from all over the world comprise the Gifts Unlimited segment in Halls 9.1 and 9.2. There, companies such as Boltze, Gilde, Grätz Verlag, G. Wurm, Hoff Interieur, Tudi Billo and Yankee Candle present their latest collections. Culinary products, such as tea and coffee specialities, fine oils and chocolate are shown by exhibitors such as Gourmet Berner, Jameson & Tailor and Tee Maass in the Gourmet Shop of Hall 9.2.

Fashion accessories such as scarves, shawls, bags, etc., by companies such as A. Ahmaddy, Merlin Lederwaren, The Moshi, Top Team, Volker Lang and Yam Yam Fashion are also to be found in Hall 9.2, at Personal Accessories.
New design, costume and genuine jewellery collections are shown by companies such as CC Pearls, Heide Heinzendorff, Hultquist, Katharina Cremer and Sence Copenhagen at Carat in Hall 9.3 while the latest trends in watch fashions are to be seen at a special area, Times Square. There, renowned watch manufacturers such as Aristo Vollmer, Elysee Uhren with the Nowley brand, Ingo Schaubel with Oozoo Timepieces, Rolf Cremer and Shaghafi with the Raptor brand offer an overview of what’s sure to be in next season.

Young international jewellery designers present their first jewellery creations in the Talents promotional area of Carat in Hall 9.3. Additionally, the Talents – Modern Crafts area of Hall 9.0, which is curated by the Museum of Applied Art in Frankfurt and the German Arts & Crafts Association (Bundesverband Kunsthandwerk), puts the spotlight on hand-crafted products by designers and artists.

The Next promotional areas are also a component part of Tendence. There, young companies, which are already active successfully in their domestic markets, have the chance to present their product ideas to an audience of trade visitors from all over the world. In addition to the Next areas at the Personal Accessories, Carat and Modern Crafts segments, there will also be an area for Gourmet exhibitors for the first time this year.

For the fourth time running, visual-merchandising trainer and successful book author Karin Wahl will offer exciting ideas, valuable tricks and tops for assortment and shop design. Entitled Show Window Dressing Live, the workshops are aimed specifically at retailers and have proved to be genuine magnets over the last three years. In Hall 9.2, visitors can discover how to turn a shop window into a positive experience for shoppers and an impressive calling card for the shop.

At Tendence for the second time: experts of the Retail Academy will offer valuable tips on the subjects of strategic product presentations and implementing retail trends in everyday life at 10am on Monday 31 August. To be found in Hall 9.2, the Retail Academy also offers two-hour workshops taking an in-depth look at subjects such as colour, product presentations and floor planning for the retail trade on the Sunday and Monday of the fair. Advance registration is necessary for these workshops.

epth look at subjects such as colour, product presentations and floor planning for the retail trade on the Sunday and Monday of the fair. Advance registration is necessary for these workshops.


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