Gifts Today magazine

Tendence meets gardiente

Tendence 2018 partners with garden show gradiente, allowing retailers to source even more clever ideas for outdoor living, including tableware

During Tendence, from 30 June to 3 July, retailers will find the must-haves of the season as well as clever ideas for outdoor living, not just at Tendence, but at garden show, gardiente, which takes place July 1-3 in Wallau, which showcases everything from garden furniture and parasols, to BBQ accoutrements, textiles and dining accessories.

The two events are collaborating to offer a range of services, including a free bus shuttle, and retailers visiting both can gain even more inspiration for point of sale.

'Collaborating with gardiente will bring many synergies, and this means new possibilities for both events,” says Philipp Ferger, group show director, Tendence. “Trade visitors will be able to benefit from a more diverse range of outdoor living products. We are looking forward to working with gardiente in the longer term.'

Jens Frey, MD, MUVEO GmbH, also thinks collaboration is the right move: 'The fact that the fairs run concurrently and the locations are near to each other brings several opportunities for both formats. We are therefore very pleased to be working together and we are convinced this enables us to offer our trade visitors a clear added value. In addition to an even more diverse product range, buyers will also be able to find all the relevant new products for the new season at an early stage.'

The entrance tickets for the two fairs are valid for both events. In addition, a free bus shuttle service for trade visitors will run between Frankfurt and Wallau, providing a quick and comfortable connection between the two locations.

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