Gifts Today magazine

The Entertainer accelerates store roll-out as profits and sales surge

The Entertainer is upping its store expansion plans after full-year sales and profits rocketed in a great year for toys, reports Retail Week.

  • The Entertainer plans 18 new stores for current year
  • Profits surged 27% last year
  • Like-for-likes up 13.7% and total sales increased 20.8%

The toys retailer plans to open 18 new shops this financial year and “significantly more” in the following year after a strong year of trading.

Pre-tax profits surged 27% to £7.6m for the year ending 31 January as total sales increased 20.8% to £129.1m. During the same period, like-for-likes increased 13.7%.

The Entertainer’s profits were initially £845,000 higher, but the company donates a tenth of pre-tax profits to charity.

Founder and managing director Gary Grant said the surge in sales was helped by major toy launches across the year.

Sales of Lego doubled for the three months after the launch of The Lego Movie, while the loom-band craze resulted in an “absolutely staggering” jump in footfall, and sales of products related to the Frozen movie soared.


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