Gifts Today magazine

The Entertainer's tiniest shop re-opens

Toy retail founder Gary Grant cuts the ribbon on diminutive replica at Bekonscot Model Village


The Entertainer has reopened its smallest toy shop at Bekonscot Model Village in Beaconsfield following a makeover to celebrate the tiny toy shop’s 18th birthday.

The toy retailer's founder Gary Grant is no stranger to cutting the ribbon, but this could just be the first store he's opened while lying down.

Bekonscot Model Village and Railway is the world’s oldest and original model village, which opened for the first time in 1929. And, with The Entertainer store being introduced in 2000, it was definitely time for a refurb.

With the help of 10 volunteers, The Entertainer together with the creative team at Addo revamped the tiny store while retaining an impressive level of detail. The modelmakers even recreated the inside of the store, complete with 62 tiny toys, 21 miniature boxes, including Nickelodeon Experimake Slime, Perfume and Explosion sets, seven tiny teddy bears, and the store's iconic "mad about toys" signage.

Teresa Hookins, Head of Creative at Addo, said: 'We spent hours making each toy, painting, crafting and redecorating the toy shop. Although the shop doors of The Entertainer at Bekonscot model village will never open, we hope that the work we have done will be an inspiration and bring joy to the many little visitors looking through the toy shop windows.'

thetoyshop.com

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