Gifts Today magazine

The Toy Store launches in UK with flagship in West End

Middle-eastern-based toy retailer The Toy Store opens its first UK store at a 27,000 sq ft site on Oxford Street.

The shop is located in the West One shopping centre at Bond Street Tube station, a short distance from Hamleys’ flagship on Regent Street, reports Retail Week.

West One signed up The Toy Store in September after a two-year search by the retailer for a London flagship location.

The retailer also has standalone stores in the UAE, Oman, Qatar and Bahrain, but did not have any European outlets.

The Toy Store’s UK operation is owned by Peter Bracken, the boss of the retailer’s Middle Eastern owner Gulf Greetings.

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