Gifts Today magazine

The Very Hungry Caterpillar turns 50

Rainbow Designs celebrated the momentous anniversary of Eric Carle’s evergreen brand at the London Toy Fair with a The Very Hungry Caterpillar themed tea party and the launch of their brand new ‘Tiny and Very Hungry Caterpillar’ collection

The Home of Classic Characters’ exciting new ‘Tiny and Very Hungry Caterpillar’ collection is based on Eric Carle’s wonderful and hugely successful picture book and features a beautiful selection of nursery toys crafted specifically for the newborn to 18 months age range.

Anniversary celebrations included The Very Hungry Caterpillar-themed goodie bags and cake as well as a visit from the iconic character himself! Joining in the celebration were The Very Hungry Caterpillar fans, The Piplets - four-year-old triplet boys who have recently starred as the young Prince James in the new Mary Queen of Scots Movie.

To cater for The Very Hungry Caterpillar fans of all ages, the Home of Classic Characters also launched their new colourful and super cuddly, ‘Made with Love’ The Very Hungry Caterpillar. This lovely keepsake product has been created from knit fabric and features beautifully embroidered detail to offer a stylish homespun feel.

Anthony Temple, Managing Director at Rainbow Designs believes it is important for us to acknowledge and celebrate the incredible milestones of these wholesome classic characters that we all adore. 'Many of us have grown up with The Very Hungry Caterpillar; This much-loved character has been part of our lives and our children’s lives for half a century and it is fantastic to be able to celebrate the longevity of this impressive brand.'

On 6 May, the country will celebrate The Very Hungry Caterpillar Day, kicking off a week of ‘Giant Wiggle’ conga lines and fundraising activity in support of Action for Children and contributing to what is set to be a busy year of birthday activity and celebrations for the brand.

Charlie Donaldson, Joint Managing Director of Rocket Licensing, added: 'Rainbow Designs has been a fantastic and longstanding partner for this classic brand, and we are delighted by the launch of this special new range for The Very Hungry Caterpillar’s big 50th birthday. The charming ‘Tiny and Very Hungry Caterpillar’ collection is the first of many new product ranges and partnerships to be announced in 2019!'

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