Gifts Today magazine

Think Trigg

Trigg Life Mapper appeared at the London Stationery Show this week. It is an advanced page-a-day diary that guides you towards your most valued goals. It effectively helps you identify then tackle the intentions that will transform your life for the better

Trigg fuses the principles of planning, productivity, habit, mindfulness and gratitude to provide a daily, weekly and annual framework that will ensure you work less, get more done and constantly strive towards meaningful targets.

Why Trigg Now?
Everyone in the modern age is overwhelmed with work, pressure, information and distractions. Your Trigg Life Map is designed to filter out the ‘busy’ work whilst ensuring your recognise the key goals that really matter to you, and crucially, ensure you stick with them to fruition.

Trigg users are better placed to pull priorities and avenues of happiness into focus more sharply and quickly. It harnesses around 10 modern productivity “hacks” or devices to resoundingly update the format of a paper diary to be the most cutting edge analogue companion.

Who is the target market?
» 18 - 50 year olds
» English speaking individuals
» Upwardly mobile and ambitious professionals
» University graduates

Trigg has been designed for digitally distracted young professionals who wish to gain more clarity, mindfulness and focus. It’s more anyone who values the power of a daily diary but has a life that needs compartmentalising and guiding structures.

It is a companion to help introduce the powerful culture and philosophy of productivity and work place mindfulness that has risen over the last five years in America to affect nearly every worker. This culture is now hitting the UK shores and Trigg is the only UK stationery product to fully embrace this revolution.
Fans and advocates of:

» Productivity
» Mindfulness
» Reflection
» Gratitude

How does it work?
Trigg has a range of 10 innovative structures that will elevate the quality of your life, deliver perspective, induce greater gratitude and reduce procrastination.
» Annual Forecast’ section to outline your key targets
» A ‘Personal Manifesto’ to visualise and amplify your core desires
and behaviour
» A weekly planner page to verbalise the most important aims before your week starts
» A daily productivity quad to compartmentalise the urgent, long term vital from the irrelevant
» A weekly gratitude section to ensure you value and revel in the week’s highlights
» A weekly reflection section to ensure you learn and evolve from all successes AND failures
» A daily inspirational quote themed around productivity, mindfulness, habit or gratitude
» A weekly ‘call to action’ that ensures you check in with your dreams and progress
» A six month review section to check in with your goals
» A final annual review section to holistically assess your year on highs, lows and lessons

Who Makes Trigg?
Think Trigg is the first product released by Moving Stationery, an independent new brand built by two old friends Matthew Bennett and Bree Huxley. They specialise in emotional journeys whether that be an annual companion or a theatre show.

Between them they have published various highly engaging products such as music magazines (Clash), innovative products for Red Bull Media House (CoachBook) and worked with many corporate brands within financial services, law, commercial property and insurance sectors designing high end proposals, brand development and marketing.

Trigg 2018 is published and distributed in association with Allsorted UK.

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