Gifts Today magazine

Time to get ‘Pompidoodling’ as eatsleepdoodle pencil case is launched

GA member eatsleepdoodle has seen its first museum bespoke product launched at the Pompidou Centre in Paris – a doodle pencil case inspired by this iconic building, which is designed to fire the imagination of young doodlers so that they explore their own ideas about architecture, shape and colour.

The company’s unique textile products aim to inspire people to get creative and enjoy drawing, designing, colouring-in and doodling.

Chrissie Probert Jones, eastsleepdoodle founder and chief executive, comments: “We were delighted to be approached by Centre Pompidou to develop and exclusive product for their shops. The project has been a pleasure to work on and we believe it will spearhead a whole new area of development for us, both in terms of business and brand extension.

“And on a personal level I’m immensely proud of this project – inspired by one of my favourite buildings which, with its radical design, had a huge impact on me as a teenager, opening my eyes to the power and possibilities of great architecture.”

Kate Barker, brand & marketing director at eatsleepdoodle, adds: “We really enjoy working with museums and galleries, nationally and internationally – in a way, it’s our natural heartland and eatsleepdoodle products perform especially well in these creative environments.

“We know that many of these cultural shops – and shoppers – are looking for something different – great quality, inspiring products. eatsleepdoodle gifts are ideal in that they leave consumers free to express their own style and creativity, while retaining the imprint of the institution itself.”

As with all the company’s products, the pencil case for the Pompidou Centre comes with a set of 10 double-ended wash-out pens, so it can be customised, personalised and doodle-ised and the ink will wash out completely on a warm machine wash.

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