Gifts Today magazine

Black Friday online spend using Visa up 25% to £760m

Store spend down from £1.14bn to £1.13bn.

Visa has reported online spending on Black Friday soared 25%, while store sales was slightly down, reports Retail Week.

More than £760m was spent online using Visa cards on the day, new figures reveal. However, in-store spend was £1.13bn, down from £1.14bn last year.

Spend online was around 40% of all transactions, up from 35% last year. The figure is a significant leap compared to normal online non-food sales, which in Ocotober made up 19% of retail transactions, according to the BRC.

Visa’s figures offer further evidence of shoppers moving away from from in-store spending during the Sales extravaganza to buying products through ecommerce sites.

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