Gifts Today magazine

Treasure X marks the spot

Bulldog Licensing has secured three new agreements for the latest collectable sensation from Moose Toys

Treasure X has sparked a playground craze and brought a new level of innovation to the collectable category through a hyper-unboxing process. Treasure X combines elements that children love including treasure hunting, collecting and great story-telling. Treasure X is unique in that it contains 10 levels of adventure and the chance to find real gold! The toys are supported with a multifaceted marketing campaign including television and digital advertising, webisodes, social media and more.

Season 2 has just launched with eight new Dragons and 24 new Treasure Hunters now available. By the end of 2019, there will be over 110 Treasure X characters to collect. The strong content platform on YouTube has garnered more than 30 Million views across the television commercials and webisodes. The content support will continue through 2019 with 14 webisodes available on YouTube by end 2019.

The new deals will see Aykroyds & TDP come on board for nightwear, underwear and swimwear, Blues for daywear and outerwear, and Spearmark for housewares and lighting.

'We are delighted to announce these new deals for Treasure X,' says Bulldog Licensing Director Vicky Hill. 'Sales of the core product are absolutely booming, so it’s no surprise we have so much attention form the licensing sector – and these agreements are just the start. The sky is the limit for Treasure X!'


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