Gifts Today magazine

Trends to be revealed at London Stationery Show

With the London Stationery Show now just weeks away, organisers have announced that trend translator and director, Phil Pond (right), of trend forecasting agency Scarlet Opus, will be speaking at the show.

This event is one of several to mark World Stationery Day, on Wednesday 29 April, which runs for the first time this year as part of the consumer National Stationery Week campaign.

“Phil will give our audience a clear view of how trend forecasters work, how they identify future design trends and how this information can translate into practical ideas for shop merchandising and creating the desired consumer shopping experience. In particular, we have asked them to identify the trends for spring/summer 2016 – although in reality Scarlet Opus is already working way beyond this timeframe,” says show director Chris Leonard-Morgan.

Scarlet Opus spends its time studying consumer behaviours, buying trends, changes in taste, cultural influences and emerging trends in the use of texture, colours and surface pattern design. Its results are amazingly accurate, and are used by leading brands and retailers to stay ahead of the curve.

“Stationery is a very diverse sector and in itself is a great indicator of change in taste and style. Stationery styles are affected by fashion, age, gifting trends, product design and innovation and even workplace settings and new home sales. There will be plenty to discuss and reveal about the coming year,” comments Phil.

Phil will be speaking in the Business Design Centre’s Executive Lounge, at midday on Wednesday 29 April.

Visitors to the show will also have the opportunity to review all this year’s Stationery Award entries which will be centre stage on their arrival at the Business Design Centre.

The annual awards are judged by a panel of leading retailers, chaired by independent retail advisor Henri Davis.

“Not only are all the Stationery Awards entries reviewed by key buyers from across the industry, and highlight the year’s standout products; they also bring together many of the show’s new products into one key display at the front of the hall.

“All our visitors entering the show can see what’s new in the show, easily review trends and, on the second day, see if they agree with our judges!” says Chris.

The London Stationery Show, which runs at the Business Design Centre in Islington, London, on 28-29 April, has well over 200 stationery brands and suppliers from around the world taking place this year, and is the only UK trade show dedicated to stationery and writing products.

“For two days buyers get an unparalleled overview of how the stationery market is developing, and how these creative and fashionable products can fit into their offer. Phil’s presentation will flag up some key trends and ideas for the coming season that will help retailers understand what it is their customers will be looking for!” says Chris.

“It’s a great show to visit, not just for mainstream stationery buyers, but also those for whom stationery adds a colourful, eye-catching pick up line such as visitor attractions and bookshops, and those where a display of high-end writing instruments and gift stationery will complement their main offer, such as retail jewellers, boutique/lifestyle stores and gift shops.”

Buyers who have already registered to attend the show include a wide-ranging selection of outlets representing many different sales channels. For example booksellers (Books etc, Scholastic and Waterstones); dealer groups (Advantia, Superstat, Nemo, Office Club and e and XPD); department stores (such as B&M Retail, Bentalls, Jarrolds, John Lewis and Trago Mills); gift shops and visitor attractions (British Museum, Cath Kidston, London Graphic Centre, National Theatre, Garden Museum, Stationery Boutique, Walt Disney Company, Royal Academy of Arts, The Cartoon Museum, University of the Arts London); greeting card retailers (Austin & Co and Celebrations of Stourbridge); mail order and internet retailers (including Amazon, Cult Pens, Pilotfish, Royal Mail and Tiger Pens); supermarkets (Aldi and Ocado); wholesalers (Baker & Taylor, Club Group, Gardners, Wembley Greeting Cards), as well as mainstream stationers (Colemans, Paperchase, Ryman, The Pen Shop, WHSmith).

The fantastic line up of top name exhibitors this year includes Filofax, Lamy, Semikolon, Quadrille, Parker, Letts, Pyramid, uni-ball, Collins, Midori, Maped Helix, Staedtler, Zebra Pen, Otter House, Faber-Castell, Pukka Pads, Campo Marzio, Enveco, Montegrappa, Leuchtturm1917, Stabilo, Caran d’Ache, Santoro, Portico Designs, Paperblanks, Sinclairs/Silvine, Kaweco, Snopake, Castelli, Knock Knock, and Pentel.

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