Gifts Today magazine

Trio of new partners for Pikmi Pops

Collectable sensation Pikmi Pops continues to attract leading licensees, with Roy Lowe, The Design Group UK, and Dreamtex all inking new deals with Bulldog Licensing

Created by Moose Toys – of Shopkins fame - Pikmi Pops is a range of sweet-scented miniature plushies that come with surprises, packaged inside an iconic lollipop vessel. Each Pikmi Pop has a host of exciting treats inside - including one of 45 scented mini-plushies, dangler strings, cute accessories, messages and more! Pikmi Pops have become a big hit with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. The brand has sparked a playground craze and huge UK sales are being reported for the brand which has now been the number 1 new brand in the UK for each of the last six months.

The new agreements will see Roy Lowe produce a socks range, whilst The Design Group UK is on board for greeting cards and gift packaging, and Dreamtex for bedding.

The deals add to an ever-growing licensing programme, which also includes Aykroyds/TDP for nightwear and swimwear, Blues for leisurewear, Spearmark for housewares, and Blueprint for stationery

'Pikmi Pops is proving to be hugely popular', says Bulldog Licensing Director Vicky Hill. 'Kids just can’t get enough of them and it’s no surprise that we are securing deals with so many top licensees. I’m sure we’ll be announcing yet more deals very soon.'


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