Gifts Today magazine

V&A wins licensing award

The Victoria and Albert Museum wins Best Art and Design Brand in the 2017 LIMA International Licensing Awards

For the third time, the Victoria and Albert Museum have been voted Best Art and Design Brand in the International Licensing Awards.

The 2017 LIMA International Licensing Awards, announced last week at the Licensing International Expo in Las Vegas, recognise outstanding performance by a brand in the global licensing marketplace throughout the previous year.

As the world’s leading museum of art and design, the V&A’s diverse collections continue to inspire excellence in design and drive and excite the next wave of designers, retailers and manufacturers. Licensing categories now include: homeware, apparel, jewellery, accessories, stationery, fabric and gifts from 75 licensees worldwide, in Europe, USA, Australia, Japan, China and South Korea.

Highlights of 2016 included the best-selling V&A Oasis clothing range, based around Asian decorative ceramics and kimono patterns; a new V&A 60s/70s shoe collection with global footwear brand Clarks; elegant tabletop ranges from Creative Tops (Alice in Wonderland collection, pictured) with strong international appeal; a luxury collaboration with Napa Valley vineyard, Darioush, and the launch of a hugely successful paper product range with US licensee Caspari.

The V&A increased its international licensing reach in 2016 with the launch of bedding by Wonu and jewellery by StoneHenge in South Korea, and new jewellery collections from Kuwayama, distributed at retail throughout the Far East, including Japan, China, Singapore and Malaysia.

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