Gifts Today magazine

The force is with Widdop Bingham

Oldham-based company signs deal with Lucasfilm and Disney.

In a warehouse far, far away, intergalactic stock is on its way for the launch of the new Star Wars film The Force Awakens, which is released on 18 December 2015.

Widdop Bingham has linked up with Lucasfilm and Disney to launch an out of this world new collection of Star Wars licensed gifts for the busy Christmas season. The range will launch at Harrogate Home & Gift (Hall B stand B1) and feature at Autumn Fair stand in September (Hall 5 stand L2/M3) complete with a real life storm trooper.

The highly anticipated seventh Star Wars film is already generating high levels of interest from both new fans and old and with several more movies planned between now and 2020, its appeal now spans the generations. Widdop Bingham will be running approximately 15 lines across paper wrap and tin storage covering both new material and retro imagery.

Stephen Illingworth, the Head of Product Development at Widdop Bingham is excited about the opportunity the licence affords: “This is an amazing link-up with a huge global brand which has stood the test of time. Star Wars is such a widely recognised franchise offering retailers a huge opportunity during the last quarter of 2015."

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