Gifts Today magazine

Wonderful windows for Rainbow

The Home of Classic Characters has been promoting the anniversaries of two much loved children’s book characters this summer by encouraging retailers to get involved in their window display competitions

Rainbow Designs launched two separate competitions encouraging retailers to design window or interior displays for Eric Carle’s The Very Hungry Caterpillar, who celebrates its 50th Birthday this year, and David’s McKee’s patchwork elephant, Elmer who is 30 years old.

Anthony Temple, MD of Rainbow Designs, was overwhelmed by the love and support for these characters and the effort that retailers had gone to in taking part. 'There were some truly magnificent and colourful window displays lining the high street during the month of May. All the entries were highly creative and showed some well dressed displays, it was an extremely close run race on both competitions,' said Anthony.

Retailers from all over the UK dressed their windows and internal displays using POS materials from Rainbow along with any other materials and character products they chose to use. Mark Standen, Sales Manager at Rainbow Designs said: 'We were delighted with how many of our retailers embraced the opportunity and joined in with the fun. It was a great way to celebrate the milestone birthdays of these much-loved characters that really have stood the test of time.'

The winners of The Very Hungry Caterpillar display were Celebrations of Stourbridge, who created a visual spectacular for all to see. Roger Eames, Manager of the store said: 'We are so excited to have won The Very Hungry Caterpillar window competition. We are going to celebrate with a cocktail at the Savoy whilst in London Today!'

The Elmer display was won by Giddy Goat Toys in Manchester with their colourful Elmer extravaganza. Owner of the store, Amanda Alexander said: 'We’re delighted to have won Rainbow Designs’ Window Competition to celebrate Elmer’s birthday. We love Rainbow Designs’ range of toys, they’re great quality and their plush Elmer is really soft, it’s been a consistent good seller in our shop since we opened in 2012 and we love that the Elmer books celebrate diversity, friendship and fun.'

Rainbow Designs will reward both retailers with free stock as the prize for their time and effort in creating the beautiful displays.


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