Gifts Today magazine

World Gin Day campaign to boost gift sales

Gin-sourcing specialist The Great British Exchange has teamed up with the organisers of World Gin Day to boost retail sales for gift stores in the run up to this year’s event on Saturday 9 Saturday

The collaboration will aim to incentivise shop owners to promote the event, capitalise on sales and stock up with some of the latest gin brands and accessories ahead of the event’s tenth anniversary.

Matthew Hopkins, managing director of the Great British Exchange, said: 'Consumer interest in gin is the highest it has been since World Gin Day launched back in 2009 and the opportunities for retailers to capitalise on early summer sales are huge.

'It is becoming apparent that in order to succeed on the high street, retailers need to be one step ahead, and offering consumers unique retail experiences is one way to do this. With a bit of imagination, some in-store theatre and innovative ranges on the shelves this is a chance for forward-thinking retailers to defy the critics and prove that the high street can still be a vibrant and exciting place to shop.'

Promotional offers will run throughout May on the company’s online marketplace to encourage and enable retailers to build an exciting range, offer competition prizes and in store tastings to shoppers.

World Gin Day founder and organiser Emma Stokes said: 'The Great British Exchange acts as a sourcing service for retailers that are keen to stand out on the high street and World Gin Day is a perfect opportunity to generate footfall, with consumers keen to try a range of gins, including those at the premium end of the market, or those with an interesting story.

'The range of gins available through The GBE alongside other relevant products creates the perfect cocktail for record gin sales this World Gin Day.'

Last year #worldginday was trending globally with a record 53,195 tweets from 24,709 contributors using the official hashtag on Twitter.

There were 10,672 posts from 8659 contributors on Instagram – resulting in 26,130 likes and 1593 comments.

As well as launching a dedicated World Gin Day section on its trade marketplace, which has gone live this week, the Great British Exchange is running competitions to find the most creative retailers and the best in store campaigns.

'Our business was founded to help retailers differentiate, by sourcing the hottest up and coming trends and brands. By encouraging our partners to go all out with their gin range, retail displays and online presence, World Gin Day is offering inspiration for them to do as much as they can to stand out from their competitors and generate sales,' added Matthew.

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