Gifts Today magazine

Icon Live appoints miPR to handle accounts in 2015

miPR, specialist agency in the toys & games, children’s, entertainment and sport sectors, has been appointed by Sussex-based fashion accessory supplier, Icon Live, to promote their ranges in 2015.

Leading jewellery and accessories supplier Icon Live has developed extensive ranges of products for children and adults across its portfolio of first class licences. The appointment of miPR is a milestone in Icon Lives continued investment and drive into its licensing division, ensuring that licensors and retailers are fully supported across key range and product launches. With Icon Lives’ diverse and ever growing collections, miPR will be generating creative, fun and memorable campaigns, engaging with media and consumers.

2015 is set to be crammed with exciting new product launches that are sure to be of interest, including Cinderella and updated Frozen, coinciding with this month’s film release of Cinderella accompanied by the animated short, Frozen Fever. News of Icon Live’s celebration of the movie to come soon.

The Minions licensed accessories ranges will also be launched in tandem with the film, Minions which will be released this June, following on from the hugely successful Despicable Me movies.

If you have any upcoming features on the above movies or novelty / gift ideas and would like to learn more then please contact the miPR team.

Icon Live products are available from all key supermarkets, high street and online retailers with the Cinderella jewellery available from ASOS & Truffle Shuffle.

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