Gifts Today magazine

Xtreme-ly charitable

Help for Heroes licensed fragrance and gifts raise £18,000 for the charity that supports servicemen and women

Five real life heroes have come together with a leading fragrance house to create the first ever men’s fragrance developed by a team of military veterans - and they are already achieving their fundraising goals.

Help for Heroes XTREME The Fragrance for Men was originally launched at Debenhams, and has now rolled out to more retailers including high street favourites like The Perfume Shop.

The fragrance has now raised over £18,000 - primarily from Debenham sales - for the charity Help for Heroes, with even further scope to raise funds as more retailers stock the fragrance. The cheque was presented to Marcus O’Shea and Colin Luther-Davies from the Brand Partnerships team at Help for Heroes by Robin Taylor, Managing Director of Corincraft fragrance house.

Marcus O’Shea, Head of Brand Partnerships at Help for Heroes, said: “Help for Heroes is committed to providing direct, practical support to individuals as well as building long-term support for their futures. These inspirational men have helped raise valuable funds that will make a big difference to the lives of their fellow Veterans. They are delighted that the fragrance has been so well received by the public and retailers alike.”

Steve McCulley, Dan Richards, Clive Smith, Corbin Mackin and Karl Hinett (pictured) were all affected by life changing injuries or illness resulting from their service in the British Armed Forces. All five are members of the Help for Heroes’ Band of Brothers, which offers lifelong support to servicemen and women.

With every bottle of Help for Heroes, XTREME The Fragrance for Men sold, at least £3 is donated to Help for Heroes. New to the range is the Help for Heroes XTREME The Fragrance Secret Atomiser Pen, with £2 of each sale going to the charity.

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